Moving Her Sound
Forward Is
the Future.
It's time to listen — and to invest where the culture actually lives. Partner with Her Set Her Sound for the 6th Annual HSHS Festival and the year-round platform behind it.
annually
year-round
Women and gender-diverse artists, especially from Afro, Indigenous, and Southern creative traditions, are historically underinvested in — facing systemic barriers to sustain positive career pathways and holistic health while actively contributing to the vitality of our music economy and the industries connected.
At Her Set Her Sound, our mission is simple: to move her sound and music culture forward fundamentally and professionally. Our specialty is curating authentic music experiences while providing key contributors from communities the industry has underinvested in with viable pathways that give them an economic stake in our ecosystem in Northwest Arkansas and beyond.
52 weeks of programming. One flagship weekend.
HSHS produces, curates, and directs music programming for key contributors to music culture, especially women and gender-diverse artists. The annual festival is the peak — not the whole operation. Partners who invest in HSHS invest in 52 weeks of cultural presence and the key contributors who move her sound and music culture forward.
| Activity | Format | Annual Volume |
|---|---|---|
| Sound CrusHER Radio — weekly broadcast | Owned distribution, KISS 105.3 + 1340 | 52 episodes |
| Thursday live residency | Live music set, curated venue | 52 events |
| Friday DJ residency | Live DJ set, curated venue | 52 events |
| Monthly residency nights — 3 named series | Featured editions, curated venues | 36 events |
| Cooperative showcase slots | Emerging artist live sets | 12–24 sets |
| Regional DJ bookings | Events, activations, private | 15–25+ events |
| Juneteenth + NWA Pride + community festivals | Annual community presence | 2+ major events |
| Annual HSHS Festival | 2-day flagship, Prairie Street Live | 1 flagship event |
| Total estimated touchpoints | 220+ per year |
The full picture: the festival delivers 2,000+ live attendees in a concentrated 2-day weekend. The platform delivers 200+ touchpoints and 40,000+ music lovers reached across 52 weeks. HSHS partnership activates both — a live cultural moment and a year-round presence inside the community that moves her sound and music culture forward all year.
Arkansas's first Black woman-owned music festival
The 6th HSHS Festival returns August 7–8, 2026 to Prairie Street Live to center the foremothers, daughters, and key contributors who give life to worldwide music, heritage, and mankind.
Since 2021, HSHS has been actively changing what leadership, lineups, and cultural infrastructure looks like year-round through radio, residencies, and community programming, serving 97 artists and 70 vendors (predominantly women- and queer-owned and led), 57 businesses, and thousands of worldwide music lovers.
We produce, curate, and power our flagship festival and music programming out of pure necessity to move her sound and music culture forward — and to see positive shifts across our music scene and the industries connected to it.
"I loved being on a lineup with all women. It's super hard to come by in such a male, heteronormative space, and I'm grateful I got to be a part of something so special."
Mini Skrrt
"I had a positive experience collaborating with HSHS. There was mutual respect and trust for my creative gifts and offerings."
CC Mercer WatsonCurrent & past partners
This is where the culture moves with her sound.
This cultural investment in women and gender-diverse artists, especially from Afro, Indigenous, and Southern creative traditions, is essential to shaping the resilience and rhythm of our music culture, community, and ecosystems near and far.
Resident Partner
$50,000 – $150,000
2 Available
For national brands, major cultural institutions, tech, beauty, beverage, and retail.
- Naming rights — "Festival presented by [your brand]"
- Full brand integration across all touchpoints
- Custom campaign (pre, during, post-festival)
- Talent collaboration options
- Data capture and impact reporting
- Year-round programming inclusion through 2027
- Priority access to Year 7 partnership terms
Pilot Season 2026
Title presenting role in Sound CrusHER Radio — HSHS's weekly broadcast series highlighting your brand as a founding voice documenting NWA's music culture and festival story.
Sound Partner
$10,000 – $25,000
5 Available
Designed for regional brands, tourism organizations, and lifestyle & beverage companies.
- On-site co-branded experience
- Curated moment (stage, set, or installation)
- Social, digital, and press integration
- Content capture and asset delivery
- Year-round residency brand inclusion
Pilot Season 2026
Featured in Sound CrusHER Radio — your brand's role in the night documented and distributed across NWA and beyond.
Community Partner
$2,500 – $5,000
10 Available
Designed for local businesses, small organizations, and first-time partners.
- Logo placement in curated digital booklet
- Social mentions the week of the festival
- Vendor activation moment at the festival
- Tickets + VIP access
Now Launching — Pilot Season 2026
Sound CrusHER Radio
A weekly broadcast series launching in partnership with the 2026 HSHS Festival season — documenting the key contributors, especially the women and gender-diverse artists, venue owners, vendors, and community stakeholders who define NWA’s music culture. Two 30-minute mixes per episode, woven together with storytelling from inside the ecosystem. Sound and Resident Partners are featured in the broadcast as founding voices of the pilot season. The festival ends August 8. The record doesn’t.
From commitment to cultural impact.
Festival partnerships don't begin on August 7. They begin now — with pre-festival activation, live presence, post-festival content delivery, and year-round programming access that puts your brand inside the culture well past the weekend.
Partnership agreement signed. Spots are limited — 2 Presenting, 5 Sound, 10 Community. Early commitment unlocks maximum pre-festival integration.
Brand integration launches. Content production begins. Social campaigns roll out. Sound CrusHER Radio features your partnership as a founding voice of the pilot season.
Live on-site activation. 2,000+ attendees at Prairie Street Live. Real-time content capture. Community moment with press, media, and artist relationships present.
Brand asset package: 15–30 photos, 5–10 short-form videos, highlight recap. Impact report. Sound CrusHER Radio extends the season's story into fall.
Investment continues into HSHS's 52-week programming cycle. Weekly residencies, cooperative growth, and early access to Year 7 festival partnership terms before they open publicly.
Festival Partnership Commitment Deadline
June 29, 2026
The culture keeps moving.
The festival ends August 8. The platform doesn't. Partners who invest in HSHS now are inside the culture as it grows — with the cooperative, the community, and the key contributors who define NWA's music scene.
Weeks of Year-Round Presence
Presenting and Sound Partners receive year-round integration — residency inclusion, Sound CrusHER Radio features, cooperative showcases, and seasonal activations that keep your brand inside the culture all year, not just the first weekend of August.
Annual Festival Priority Access
2026 partners receive first right of refusal on Year 7 (2027) festival partnership terms before they open to the market. Secure your presenting position and naming rights as the festival and its community continue to grow.
Cultural Infrastructure
For institutional funders and foundations: multi-year investment supports the booking cooperative, artist development, and the year-round programming that moves her sound and our music culture forward. Impact reporting provided. Curatorial direction is HSHS's; programming is built for the community.
Multi-year partnerships available. HSHS offers 2–3 year partnership agreements for resident partners ready to build a sustained cultural presence — with naming rights continuity, deeper integration into year-round programming, and a partnership that grows with the community and the festival. Contact Robyn directly to discuss multi-year terms before the 2026 commitment window closes.
What your investment delivers
live, concentrated
6–10% social engagement rate. 60–75% on-site brand interaction. These are the numbers that move product — from a community that trusts the curation.
Reach & Visibility
- Highly targeted audience with cultural authority — not a general crowd
- Promotional support from Experience Fayetteville driving regional and destination traffic
- 250K–500K media impressions via press, event calendars, and tourism platforms
- Experience-driven spenders with $6T+ in collective market influence
Content Deliverables
- 15–30 branded photo assets
- 5–10 short-form videos + 1 highlight recap (30–60 sec)
- Live event coverage — stories and real-time posting
- Talent/artist co-branded content moments
- Optional: influencer amplification; paid ad integration using festival content
Press & Media Coverage
- Local press, regional culture & lifestyle publications, tourism platforms
- Coverage aligned with Afro, Indigenous, and Southern storytelling, queer and intersectional media
- Optional: sponsor features, earned media mentions, interview placements
Economic & Brand Impact
Drives tourism and local spending in Fayetteville and Northwest Arkansas — connecting your brand to real economic activity. Directly supports artists, DJs, local vendors, and small businesses from communities the industry has historically underinvested in.
Let's build with intention and put impact into action.
We are currently securing partners for the 6th Annual HSHS Festival. Spots are limited across all tiers. Reach out directly to start the conversation — or to discuss multi-year and year-round platform partnership options that move her sound and music culture forward.
Festival Partnership Commitment Deadline
June 29, 2026
Robyn Jordan
Founding Curator, Her Set Her Sound